The healthcare marketing agency that fills the schedule.
BigSquare grows healthcare groups. We run search, ads, and websites for dental, med spa, urgent care, and other practice groups, with a budget and a report for every practice. Every booking shows up in Obsidion, our client portal.
Dental Med Spas Urgent Care Physical Therapy
The Industry
Healthcare marketing runs on trust and timing.
Patients pick providers the way they pick everything now. They search, read the reviews, look at the photos, and try to book. If booking takes a phone tree and a callback, they move to the next name on the list.
Health is also personal. Ads and pages have to respect privacy rules and still feel human. Getting easy and careful to work together is the whole job.
And no two practices in a group behave the same. One is new, one is full, one just lost an associate. A single plan spread across all of them wastes money at both ends. The work is practice by practice, or it does not work.
- [01]
Reviews carry the decision
New patients read reviews before they read anything else. Every practice needs a steady stream of real reviews and pages that show actual people, not stock smiles. We build the ask into checkout, so the stream never dries up.
- [02]
Booking friction kills demand
Every extra step between the ad and the appointment loses patients. Online booking, fast pages, and quick follow-up turn interest into visits. We measure every step and remove the ones that lose people.
- [03]
Privacy rules shape the ads
Health advertising limits how you target and what you track. We plan around those limits from the start, so campaigns get measured without crossing lines. Your team approves the setup before anything runs.
- [04]
Each practice has its own capacity
Marketing has to match the schedule. A practice with two open chairs needs different spend than one booked out for weeks. Budgets follow capacity, and the schedule tells the marketing what to do next.
Who We Work With
Built for groups, not one-off clinics.
Practice groups
You run several practices under one brand. Each gets its own local presence, its own budget, and its own report, so the group can compare them honestly.
Healthcare franchises
You franchise a health brand. We keep the brand consistent while every unit fills its own schedule. Our franchise program covers the development side too.
Expanding practices
You are adding your next location. We launch it with pages, listings, and ads ready before the doors open, running the playbook your other practices already proved.
What We Run
The work that books the visit.
The System
One system, every practice.
Every square is a practice. Each one gets its own pages, its own ads, its own booking tracking, and its own report, inside one brand. Try a few. The readout stays put, because every practice runs the same system.
Practice Types
The playbook carries across care, because trust, reviews, and booking work the same way in each corner of it. More practice types we run:
From search to booked visit
A patient's path is short: search, read, book. Our job is to remove everything that interrupts it. Pages load fast, reviews sit up front, and the booking button works on the first tap. Every practice page shows its own team, its own space, and its own reviews, because that is what a patient is actually choosing.
Follow-up matters just as much. An inquiry that waits a day goes elsewhere. We wire forms and calls so your front desk sees every new patient request the moment it lands. Speed there is worth more than any headline.
Growth that respects the rules
Health advertising is not like selling shoes. Platforms limit targeting, and privacy rules limit tracking. We build campaigns that work inside those limits instead of pretending they do not exist. The practices that respect the rules keep running while others stop to clean up.
Measurement stays honest too. We count bookings and calls per practice without reaching for data you should not be collecting. Your team approves the setup before anything runs.
That discipline is not a limit on growth. Clean targeting and clean tracking mean the numbers you act on are real, and nobody has to walk anything back later.
Reviews patients believe
Patients trust other patients. A practice with recent, specific, answered reviews wins against a bigger name with a silent profile. We make the ask part of checkout, help the team respond, and keep every location's profile current across the maps and the review sites that matter in care.
No shortcuts. No bought reviews, no filtering out unhappy patients, no scripts that sound like scripts. Real feedback, asked for well, at every practice.
One brand, many schedules
A group's hardest problem is unevenness. One practice is booked out for weeks while another has open chairs all afternoon. Spend and offers shift toward the open schedule, practice by practice. A new-patient special belongs at the practice with room, not everywhere at once.
Obsidion, our client portal, shows each practice its own numbers: bookings, calls, spend, and what changed this week. The group sees the whole board. Every manager sees their own. Openings get the same treatment: pages, listings, tracking, and ads ready before the first patient walks in.
The Plan
The first 90 days, scheduled.
Get set up
Ten days to a plan for every practice.
- Kickoff call with your team
- Full audit of your site, search, ads, and tracking
- Your Obsidion portal login
- Location list, budgets, and goals locked
Launch
Campaigns live with booking tracking already on.
- Tracking fixed so every lead is counted
- First campaigns live, search, social, or both, based on your goals
- Weekly check-in starts
- Creative round one delivered
Scale
Spend follows the schedule: full practices ease off, open ones push.
- First landing page and ad tests go live
- Cut what is not working, put more into what is
- Add channels as the numbers support it
- Location-by-location review
Ninety days in, you will know what every practice spent and what it booked.
- Month to month, no long contracts.
- Accounts and site belong to you.
- A report per practice, not an average.
FAQ
Healthcare questions, straight answers.
Ready to grow your brand?
Book a call. We will look at your numbers together and tell you exactly what we would do first.