Generative engine optimization
Generative engine optimization, or GEO, is the work of getting your brand named when someone asks a tool like ChatGPT or Gemini who to call. These tools read the open web and repeat sources they trust. We build the pages, facts, and mentions that make your brand the answer.
Who It Is For
Right for you if
- [01]
Your buyers ask AI tools before they search.
More customers start with a question in ChatGPT or Perplexity. If you are not in the answer, the call goes to whoever is.
- [02]
You rank on Google but never get named.
Ranking and being quoted are different jobs. A page can sit on page 1 and still never appear in an answer.
- [03]
The tools describe your locations wrong.
Old addresses, missing services, wrong hours. Answer tools repeat whatever the web says about you.
Deliverables
What you get
- [01]
An answer audit
What ChatGPT, Gemini, and Perplexity say about you today, market by market.
- [02]
Quotable answer blocks on key pages
Clear, direct passages these tools can lift word for word.
- [03]
Your facts made consistent everywhere
Name, locations, services, and hours matching across the whole web.
- [04]
Mentions where the tools read
Coverage in the directories, lists, and articles answer engines cite.
- [05]
A share-of-answer log
We ask the tools your buyers' questions and record who gets named, over time.
How It Works
How the work runs
Audit
We ask the tools your buyers' questions and record every answer.
- Answers by market
- Wrong or missing facts
- Sources the tools cite
Fix
We correct the facts and build the pages the tools want to quote.
- Answer blocks
- Consistent listings
- Source pages
Earn
We win mentions in the places answer engines trust.
- Citations and lists
- Fresh content
- Answer log updates
What GEO actually is
When someone asks ChatGPT for a med spa in Denver or a franchise consultant worth calling, the tool does not show 10 links. It gives a short answer with a few names in it. GEO is the work of being one of those names. The tools build answers from pages they can read and trust: your site, directories, reviews, and articles that mention you.
That means the raw material is content and facts. A clear page that answers a question in plain words gets quoted. A vague page does not. Consistent facts about your locations get repeated. Conflicting facts get you skipped, because the tool cannot tell which version is true.
Why multi-location brands win here
Answer tools think in brands first and locations second. Every fact we clean and every mention we earn strengthens the whole brand, and then every location borrows that strength. A single shop cleans up 1 listing. You clean up 30, and the picture of your brand sharpens everywhere at once.
The reverse is also true. 1 location with wrong hours or a dead page muddies the answer for all of them. Keeping the whole set clean is exactly the kind of work a single team with one checklist does well.
GEO and SEO are one foundation
The same clean site, honest content, and earned mentions feed both. SEO wins you the spot in the list of links. GEO wins you the sentence in the answer. We run them together, and the work never fights itself.
You watch both in the same report: rankings by market on one side, the answer log on the other.
Related Services
Industries
FAQ
Questions we get about GEO
Ready to grow your brand?
Book a call. We will look at your numbers together and tell you exactly what we would do first.