One login for every lead and every dollar
The Obsidion Portal is the dashboard every BigSquare client gets. One login shows every lead, every call, and every dollar of ad spend, broken out by channel and by location. It is how you check our work any day you want, not just on report day.
Who It Is For
Right for you if
- [01]
You never know what your agency actually did.
Invoices arrive, reports arrive late, and the numbers never quite connect.
- [02]
You run many locations and see one blurry total.
A brand total hides which markets carry the rest. By-location numbers end the guessing.
- [03]
Your data lives in 6 different tools.
Ads here, calls there, bookings somewhere else. One screen beats 6 logins.
Deliverables
What you get
- [01]
Every lead in one place
Calls, forms, and messages, tagged by source and location.
- [02]
Spend next to results
What went in and what came out, side by side.
- [03]
By-location breakdowns
See each market on its own, or the whole brand at once.
- [04]
Call recordings and lead detail
Listen to the calls your ads produced and see what happened next.
- [05]
Access for your whole team
Franchisees see their location. You see everything.
How It Works
How the work runs
Connect
We wire in your ad accounts, phone tracking, and forms.
- Ad accounts
- Call tracking
- Forms and bookings
Organize
Every lead gets a source and a location, so the numbers mean something.
- Location tagging
- Source rules
- Team access
Watch
You log in and see what we see, every day.
- Live dashboards
- Recordings
- Monthly walkthrough
Why we built our own portal
Most agency reports are a PDF of good news, sent monthly, built by the people being graded. We did not want to be graded that way. The portal shows the same live numbers we look at, which means when something dips, you see it when we do, and you also see what we did about it.
That transparency is the product. An agency that shows its work every day has to do work worth showing.
There is still a monthly walkthrough, because numbers sometimes need a narrator. But it is a conversation about what to do next, not the first time you see your results. You already saw them.
Performance you can audit
Every lead in the portal traces back to a source: this campaign, this keyword, this location, this call recording. When we say a channel is working, you can click down to the actual calls and decide for yourself. When something is not working, the same trail shows why we are changing it.
For a multi-location brand, the by-location view is the part that changes meetings. Budget conversations stop being arguments about feelings and start being 5 minutes with the same screen open.
What franchisees see
Each franchisee or manager can get a login scoped to their own location: their leads, their calls, their numbers. The brand sees the whole board. Everyone argues less, because everyone is looking at the same truth at their own level.
Access is yours to grant and revoke, and the data stays yours. When a location changes hands, access moves with a click and the history stays with the brand.
Related Services
Industries
FAQ
Questions we get about the portal
Ready to grow your brand?
Book a call. We will look at your numbers together and tell you exactly what we would do first.