The law firm marketing agency you can hold to account.
BigSquare grows law firms. We run search, ads, and content for multi-office firms and growing practices, with a budget and a report for every office and every practice area. Every case inquiry shows up in Obsidion, our client portal.
Personal Injury Family Law Criminal Defense
The Industry
Legal marketing is a trust game.
People look for a lawyer on the worst week of their year. They search, read, compare, and call two or three firms. The firm that looks credible and answers first usually gets the case. Second place gets nothing.
And the stakes per click are high. Legal keywords are among the most expensive on Google, so waste shows up fast. The plan has to be precise about practice areas, offices, and the cases you actually want.
Most legal marketing also looks the same. The same stock columns, the same big promises, the same page everyone else has. A firm that shows real results, real people, and clear answers stands out quickly, and that is a content problem before it is an ad problem.
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Cost per case, not cost per click
Expensive clicks are fine when the cases are good. We track from the click to the signed case, so spend follows the matters you want instead of raw traffic. Cost per signed case is the number partners actually discuss, so it is the number we report.
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Every practice area is its own market
Personal injury and estate planning have different clients, different urgency, and different keywords. Each practice area gets its own pages, its own ads, and its own numbers. The budget splits the same way, so one area never quietly eats the others.
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Credibility is the conversion
Results, reviews, and real attorney pages do the selling. We build proof into every page and keep the attorney advertising rules in view while we do it. Your results and your attorneys do the convincing. We make sure people see them.
Who We Work With
Built for firms with more than one front door.
Multi-office firms
You have offices in more than one city. Each office gets its own local presence and its own report, under one firm brand. The managing partner sees the whole board in one place.
Growing practices
You are strong in one market and adding attorneys. We build the intake pipeline that keeps the new desks busy, in the practice areas you want to grow.
Firm groups and networks
You run a group of firms or offices under shared ownership. We keep the brand consistent while each firm wins its own market, with numbers you can compare side by side.
The System
Every office. One standard.
Every square is an office. Each one gets its own pages, its own ads, its own intake tracking, and its own report, all under one firm. Try a few. The readout never changes, because every office runs the same system, and a new office simply joins the board.
What We Run
The work that signs cases.
Practice Areas
Each practice area gets its own pages and its own numbers, so growth in one never hides trouble in another. More of the areas we run:
From click to signed case
A law firm cannot manage marketing on clicks. The question is what a signed case costs, by practice area and by office. We wire tracking from the first search to the intake call to the engagement, so that question has an answer.
That number changes decisions. Some expensive keywords earn their price. Some cheap ones fill the intake queue with matters you decline. The report shows which is which, and the budget follows it. It also settles the oldest argument in legal marketing, whether the spend is worth it, because cost per case stops being an opinion.
Offices compete. The firm wins.
Each office fights its own local fight: its own rankings, its own reviews, its own ads. But the firm needs one brand and one set of numbers. We run both layers on purpose, local campaigns under a firm-wide standard. The standard travels between offices. The numbers stay local to each one.
Every office sees its own report. The managing partner sees them all side by side. Nobody argues about whose marketing worked, because it is written down. A new office joins the same board the week it opens.
Intake is part of marketing
The fastest firm usually wins the case. When an inquiry waits hours for a callback, that person has already talked to someone else. We treat intake speed as a marketing number: how long your firm takes to answer, and what happens when it does not. It is the cheapest improvement in the whole plan.
So the report covers it. You see inquiries by hour and by office, and where they stall. Fixing intake is often worth more than another dollar of ads, and when that is true, we say so.
Content that sounds like counsel
Before people call a lawyer, they search their situation. The firm that answers those questions clearly, in plain language, earns the visit and often the case. We write that content with your attorneys, not instead of them. Their names go on it, because their names are the authority.
It compounds. Good answers rank, get cited, and come up when people ask AI tools who to call. That is the long game, and it belongs to firms that start it. The piece a client reads today is the piece another lawyer forwards next month.
The Plan
The first 90 days, in writing.
Get set up
Ten days to a plan per office and practice area.
- Kickoff call with your team
- Full audit of your site, search, ads, and tracking
- Your Obsidion portal login
- Location list, budgets, and goals locked
Launch
Campaigns live with intake tracking counting from day one.
- Tracking fixed so every lead is counted
- First campaigns live, search, social, or both, based on your goals
- Weekly check-in starts
- Creative round one delivered
Scale
Spend shifts to the offices and practice areas that sign cases.
- First landing page and ad tests go live
- Cut what is not working, put more into what is
- Add channels as the numbers support it
- Location-by-location review
Ninety days in, you will know what every office spent and what it signed.
- Month to month, no long engagement letter.
- Your accounts, your site, your data.
- A report per office, never one blended number.
FAQ
Law firm questions, straight answers.
Ready to grow your brand?
Book a call. We will look at your numbers together and tell you exactly what we would do first.