The franchise marketing agency that shows its work.
BigSquare grows franchise brands. We run search, ads, and creative for franchisors, franchisee groups, and emerging brands, with a budget and a report for every location. You see every lead and every dollar in Obsidion, our client portal.
Franchise development Franchisee local marketing Emerging franchise brands Franchise resale
The Industry
Franchise marketing is a different job.
A franchise sells twice. The brand sells franchises to future owners. Each location sells to the customers down the street. Most marketing plans pick one of those jobs and quietly drop the other.
Then the plan meets the org chart. Corporate wants one brand and clean numbers. Franchisees want leads this month in their market. The agency in the middle needs a system that serves both without slowing either down. That system is what we build.
The cost of a generic plan shows up fast. Locations rank in some markets and not others. Ad money pools where it is easy to spend, not where it is needed. Every owner reads a different report, so nobody trusts any of them. The fix is not more effort. It is a plan built for the shape of a franchise.
- [01]
Two customers, one brand
Franchise development finds your next owners. Local marketing fills each location's pipeline. They need different messages, different budgets, and different reports, running side by side under one brand. Drop either one and the other gets more expensive.
- [02]
Local rankings decide revenue
A franchise does not rank once. It ranks in every market it enters, or it does not. Each location needs its own pages, listings, and reviews, built and kept current at scale. The brand site alone cannot carry every market.
- [03]
Budgets split across owners
Brand funds, co-op dollars, and franchisee spend all pull in different directions. The plan has to say who pays for what. The report has to show each owner what their share bought, or the next budget meeting turns into a fight about the fee.
- [04]
Brand standards meet local speed
Franchisees want to move now. The brand needs every ad on standard. Approved creative, clear rules, and shared templates let both happen without a fight, and without a long approval queue in the middle.
Who We Work With
Built for every seat at the table.
Franchisors
You own the brand and sell the next unit. We run franchise development to find qualified owners, keep the national brand sharp, and hand every location a local program that works on day one.
Franchisee groups
You own 5 to 50 locations of a brand you believe in. We run local marketing for each one inside brand standards, with its own budget, its own numbers, and a report per store.
Emerging brands
You have your first locations open and more on the way. We build the playbook early, so every new opening starts with pages, tracking, and ads that already work.
The System
Pick any location. Same system.
Every square is a location. Each one gets its own pages, its own ads, its own budget, and its own report, all inside one brand. Try a few. The readout does not change, no matter which location you land on. That is the whole point.
What We Run
The work franchise growth actually needs.
Sectors
Franchise systems run in every sector, and the playbook holds across them. 3 of these are industries we run dedicated programs for.
One system, two motions
Franchise marketing runs as one system with two motions inside it. The national motion sets the frame: the brand story, the approved creative, the offers, and the standards every location follows. The local motion does the winning: pages, listings, reviews, and ads tuned to each market, spending that market's budget.
Both motions run on a weekly rhythm. Brand work ships on a calendar the whole system can see. Local work gets checked against its own market's numbers, not a national average. When a location falls behind, the plan for that location changes. The brand does not wait, and the location does not drown. One team runs both motions, so nothing gets lost in a handoff between vendors.
Franchise development is marketing too
Selling the next unit is a marketing job, and most systems treat it as a sales job with a landing page. Development campaigns need their own audience, their own story, and their own follow-up. The buyer is not looking for a haircut or a burger. They are deciding where to put their savings and their next decade.
We build development marketing the way we build local marketing: real numbers in the story, tracking on every step, and a clean handoff to your sales team. Qualified people who already understand the brand, not a list of names who clicked once.
Money that knows its job
Franchise budgets fail when nobody can say whose dollar did what. We map the money at kickoff: what corporate funds, what the co-op covers, and what each franchisee puts in. Every dollar gets tagged to a location and a goal before it gets spent.
That map is what makes the reporting honest. An owner who funds their own ads sees their own results. Corporate sees the whole board. Nobody argues about a blended number that describes everyone and no one.
Reports owners actually open
Obsidion is our client portal, and every franchise client gets it. Each location has its own dashboard: the leads it got, where they came from, what they cost, and what happened next. Corporate gets the same truth rolled up across the system.
This is what we mean by showing our work. Franchisees stop asking corporate what the fee bought. Corporate stops chasing screenshots before board meetings. The numbers sit in one place, and everyone reads the same ones. When a number is bad, you see that too, along with what we are doing about it.
The Plan
The first 90 days, written down.
Get set up
10 days from yes to a locked plan. No long onboarding.
- Kickoff call with your team
- Full audit of your site, search, ads, and tracking
- Your Obsidion portal login
- Location list, budgets, and goals locked
Launch
Campaigns go live with tracking already fixed, so day one gets counted.
- Tracking fixed so every lead is counted
- First campaigns live, search, social, or both, based on your goals
- Weekly check-in starts
- Creative round one delivered
Scale
The system tightens every week, and the numbers decide what grows.
- First landing page and ad tests go live
- Cut what is not working, put more into what is
- Add channels as the numbers support it
- Location-by-location review
90 days in, you will know what every location spent and what it got back.
- Month to month, no long contract.
- You own your accounts and your site.
- A report for every location, not one blended number.
FAQ
Franchise questions, straight answers.
Ready to grow your brand?
Book a call. We will look at your numbers together and tell you exactly what we would do first.